Whats more worth to a company, selling an item for $1,000 to one customer or selling 1,000 items at $10 ?
Prices are way off and the increase is unheard of.
Speaking personally, old world content is dated and uninteresting. But I've been premium in this game for 8 years so, yeah, the raids that I did in 2008-09 kind of don't make me enthusiastic and eager any more, especially after all the nerfs. However putting the raid or pvp armor in shop is a fuc*ing disgrace and an insult, a spit in the face to the premium subscribers that has been paying Funcom money to be able to do this for hundreds, thousands of hours. Summarized through 8 years, I have played well over 10000 hours and spent somewhere around €1500 in subscription fees, expansion packs and funcom points. From this day forward I will spend NOTHING on Funcom titles, and make sure to spread to other communities how you treated the loyal customers of this game.
And even... You managed to break the only encounter you actually touched in this "update". Deserves Darwin Award 2016.