Allow people use teleports every 10 minutes with achivement points. Next step? Remove it and force people to pay for it. Allow people use veteran points for years. Next step? Remove it and foce people to pay for it.
Funcom have 8 years and still don't learn important thing: be loyal to your players, don't use them as source of money for games what they don't want to play. If you have something in game and people enjoy it - don't broke it, don't touch it. If you have something what people don't like and not enjoy - fix it.