I don't really know how to say this other than being incredibly blunt. If you are looking for a tl;dr version it is as follows:
The marketing is the thing hurting the game the most at the present and is detrimental to how the game is presented towards anyone that would want to join or return.
Now then... Allow me to expand on this:
Where is the promotion for purchasing anything related to this game? There are no avenues to buy your expansion outside of some other online market (amazon, ebay, etc). I mean really, most people I talk to on other gaming forums dont even know this game has an expansion (seriously just ask around). The expansion is not on the site, it is not on steam, and it is not even in account settings under "special offers".
Why is the expansion not for purchase on steam? A great deal of impulse buyers frequent steam and purchase whatever they can find at a discount price. They do this all the time with your other title (The Secret World). Whether or no they even play the game is not really even much of a point. A purchased copy is a purchased copy. Instead you offer starter packs that dont even provide incentive to purchase the expansion, let alone a subscription. They fail to bring back old players as well no matter how big of a discount you apply. The expansion should be on steam, it promotes your game. It shows that the game is being expanded on, that it has content, that it is worth at least picking up for a try. The fact that you even have the game up on steam and expansion as a purchasable is simply not acceptable by any means.
Why is there no promotion for it on the site? Instead you promote your failed f2p option that has not even managed to take the game off life support and your news articles that are a giant red flag as they show how little the game is updated. Heck half the articles state "we are working on it" with little to no sneak peaks as to what the systems will be like, mechanics, etc. This space should be used to promote your content, but instead you put hyperlinks to a signup and a matrix which comes off as intrusive for those just trying to get information on the game. Put your update notes here, show this game is still being worked on and updates are actually being completed! All of your competition does it. Hell even your other games do it. When feats and such were released there was radio silence. Not a single dang site posted much, if at all, about it simply because they don't even know this game is getting updates!
Why is this not even available on the account page!? TSW has this, Anarchy has this, why the bloody hell does AoC not have this? This is a smack in the face for those that are trying to get into the game, baiting them into viewing the in game cash shop just for the chance to try and get other purchases.
I have tried speaking out in the past, only to be ignored. I warned all the way back in 2013(along with a large majority) that the model change was going to flop with not only what it had to offer as my friends continued to bail from the game left and right eventually leading to my own leaving. I warned what it failed to put forward and promote with your response being "we have no means to make the game b2p like TSW" which quite frankly we all knew was a pile of bull from the get go as here you are now almost three years later thinking of finally opening of RotGS to those that have purchased it in the past. I am done coming on to these forums as the only means of even hearing the game is receiving updates or if any promotions are going on. Three years I have watched these forums to only see the same complaints from everyone that has tried your current model. I want to have faith in this game. I want to see it return to its former glory and see the world of Hyboria full of life! Yet all I continue to see is a lack of incentive and care for the product by the company behind it. Even if you do go through with this, I am beginning to lose hope that such a change will even do anything or get promoted.
I officially give up. I am done with trying to care for a game that still does not even have the care to promote itself. For three years I have waited, watching the forums, reading the posts. Trying to see if something would change. This is my third and final thread on these forums. Feel free to do with it as you please(lock, delete, flame, troll, disagree, discuss). I hope one day I can return to this wonderful game and start over with a fresh mind (maybe even a fresh start).