There is no confusion here. Instead, we are disagreeing on mere semantics.
Therefore, let's come to an understanding of "meaning" so we have something solid upon which to base a debate.
1.) In this context, the meaning of "love the game" means the player still enjoys playing the game and will not take a negative action such as quitting / cancelling sub.
2.) In this context, the meaning of "they don't love it anymore" means the direct opposite of definition #1. Therefore, they find the game unplayable, not the same as what they used to and want, and will take a negative action such as quitting/cancelling sub.
Those are the simple definitions for this context so a reasonable discussion can happen.
Each one of us can have one of the following three states:
1.) still "love the game", therefore continue playing despite whatever new handicap you experience, and will continue playing (and paying).
2.) "don't love the game anymore", therefore will be quitting soon and cancelling sub
3.) Undecided - we are not yet sure if we still "love the game" (and therefore continue playing and paying) or if we "don't love the game anymore" (and therefore will quit and unsub). You are in this state, according to your own statements (e.g. "Will i quit? I dont know, i will probably give it some time")
It is that simple. And as far as a business (like Funcom) is concerned, only these three states are important. The more people in state 1 ("love"), the better for them. If some are in state 3 (undecided), then that's better than being in state 2 ("don't love anymore") and maybe the state 3 people will eventually go back to state 1 after a time.
Any other semantics don't matter, because only the end result has an actual effect (to paraphrase shakespeare "to sub or not to sub"). It doesn't matter if you profess in your words to love the game but end up unsubbing. As far as any business is concerned, you are in state #2 ("does not love the game anymore"). And it doesn't matter if you keep trolling the forums and complaining and saying you hate the game, as long as you are continually playing and paying, you are in state #1 ("loves the game"). That's all that matters.