I was talking about world pvp aswell. And still don't see the point with faction since it's mostly Pugish fights. It's messy. If you have a solid groupe it can help, you'll often have some noobs you can groupe to distract the guys you are fighting leaving you with more space to move but all in all, it's a poor ersatz of guild vs guild pvp. Honestly it's something i've found to be very frustrating when in a groupe during festival of blood event. You get grouped and it's okay when you dominate but when the tide changes you really feel the lack of team play because all goes to hell and the only thing happening is players grouping more peeps to fight back with numbers rather than with coordination.
I remember a time where i'd almost exclusively fight with the same people. We'd be on TS most of the time and when spanked, come back with a diffrent tactic, pull our foes to a diffrent spot where we could exploit the terrain to our advantage or simply to fight further away from the rezpad. Ever tried pulling your ennemies away from rezpad with a pug raid ? It takes ages because you always have a couple tards getting rezpad farmed on the rez to infinity and beyond
The game is indeed dying, now is not the time to be cautious. Now is not the time to make the safe bets. It's time to be bold.