Not sure what "fightclubing" is but sounds like you have to be pretty damn bad to do it. We should not design a game or server that is limited because some people want to "look" like they are good. Do they do that in call of duty? Or any game for that matter... No they don't. Please lets stay on subject. The point of this event is to promote more open world PVP and pvp with gear not being that big of a factor.
This event will give new players the experience of playing on an even battleground and get exposure to what PVP can be at all levels with many people to fight. I think it is a great idea and I hope it draws more people in to stay.
All I know is when I first started playing this game and was able to start fighting in white sands and under halls I was hook right away. You are able to jump straight into the action and fight other players THIS is what we want everyone to experience.