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Most guilds play in EST because there are people from europe and america playing at that time, now that all servers merged into one (or two)
you can also wake up early in the morning and join raids...

you gotta raid with he EST zone to get into raids or find a PUG...
they start around 7pm PST...to me thats a problem because that's wxactly the hour i leave my job and while i get back home can't...