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Why would they invest money in a 9 year old game when they would get more return by investing in Conan Exiles and/or other titles they are developing?

Personally, I'd love for more AoC content but...

No doubt, definitely adjust gathering, xp, and durability rates or you will grind yourself to boredom. You can go up to 10x default rate, but just going to 1.5-2x is enough to get out of the grind...