I got the email about the store revamp, and it got my hopes up. I haven't played in almost a year now, and I hoped that maybe this would inspire me to come back.
Ugh. I was mistaken.
I'm going to try to offer constructive feedback here.
[*]For a much better example of a successful in-game store with better offerings and prices aimed at attracting Account-Bound purchasing, I refer you to the
Elder Scrolls Online Crown Store. Take a hint from their layout, appropriate theming, functional UI, and most importantly their choice of vanity items that are cosmetic and provide no mechanical or game-functionality advantage. They are also account bound, needing to only be purchased once, and there's a wide enough variety that keeps people interested and coming back for new purchases.[/LIST]